Cigarettes Marketing for C-Stores
as presented at PMAA Winter Retreat - San Diego 1/8/99
On January 13, 1999 PMAA wrote Dick Meyer about his speech:
"On behalf of all the attendees ath PMAA's Winter Retreat, I want to thank you for your wonderful presentation, Tobacco Marketing. Everyone agreed your presentation was one of the best they have ever heard. With the results of the tobacco settlement just being felt by petroleum marketers your presentation was especially timely for our members."
Mr. Meyer's slide presentation is available for your review. Study Dick Meyer's "Six C's" that he suggests progressive marketers must address in order to protect and enhance their # 1 merchandise category. Bottom line, Dick is suggesting that marketers pay attention to cigarettes with the same religion and passion they do in marketing fuel.
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