Copyright © 2000
Bill Communications, Inc.
All Rights Reserved.
Subway Retains Meyer & Associates
MILFORD, Conn. (Sept. 12, 2000) -- Subway Restaurants plans to continue its aggressive expansion in the convenience store industry and has retained Neenah, Wis.-based Meyer & Associates to help lead the way.
The agreement, which initially began back in 1993, marks the eighth consecutive year the two companies have worked together. At the time, Subway had just 50 co-branded c-store locations. Now the sandwichmaker has more than 2,000 co-branded sites that generate approximately $500,000,000 in annual sales.
"We enlisted Dick Meyer's industry expertise to help us design all of our marketing strategies to provide c-stores and travel centers with co-branding programs that would maximize the added value of Subway to this retail segment," said Fred DeLuca, co-founder and president of Subway.
The company plans to continue using Meyer's input to grow in non-traditional areas and overseas.
"Once Subway understood the dynamics and profit drivers associated with the convenience store industry, Subway development Agents translated proposed programs into win-win relationships with c-store owners of every-sized chain," Meyer said. "I see more partnerships happening as the c-store industry continually assesses ways to maximize new traffic to its sites and to enhance bottom-line profits."